Reading Time: 19 minutesTrust in news is at a record low. Social media has overtaken television and news sites. AI can now fake almost anything. So can you trust social media to tell you the whole story?
Archive
What we have learned, written down properly
Marketing, software and security, written by the people who build and run it. If we would not say it in a client meeting, it does not go up here.
Talking Points
How to Sleep Better: 15 Evidence-Based Sleep Tips That Actually Work
Reading Time: 14 minutesHow to sleep better comes down to timing, not willpower. Fifteen evidence based tips covering wake times, daylight, caffeine and the bedroom, plus a seven day plan and when to see a GP.
Good Sleep Hygiene: Practical Tips to Get Sleep That Actually Restores You
Reading Time: 8 minutesGood sleep hygiene is about habits and environment, not willpower. Here are nine practical tips to get sleep, plus how wearables like Whoop and Oura help you build better nights.
Topics
Subjects we keep coming back to.
Each one maps to something we actually do, so the articles are written by whoever does the work rather than by someone describing it from a distance.
01
Talking Points
Where we take a position
3 articles→ 02Digital Marketing
Getting found and getting chosen
2 articles→ 03SEO and AI Search
Rankings, citations and the gap between them
2 articles→ 04Content Marketing
Writing that earns attention
2 articles→ 05Web Development
Building sites that hold up
4 articles→ 06Software
Products, platforms and the work of running them
1 article→ 07AI
Where it helps, where it quietly adds risk
2 articles→ 08Cyber Security
Staying boring, on purpose
1 article→Contact
Something here worth a conversation?
If an article raised a question about your own setup, ask it. We would rather give you a straight answer than a download.