Reading Time: 10 minutesGoogle’s advertising revenue is rising while the clicks reaching ordinary websites hit a record low. Five developments from July 2026, read from a UK perspective, and what they mean for your site.
Archive
What we have learned, written down properly
Marketing, software and security, written by the people who build and run it. If we would not say it in a client meeting, it does not go up here.
Digital Marketing
Digital Marketing Trends 2026: What UK Businesses Need to Change Now
Reading Time: 10 minutesZero click search, AI discovery, unreliable tracking and a widening mobile conversion gap. The digital marketing trends UK businesses need to act on before the year ends.
Topics
Subjects we keep coming back to.
Each one maps to something we actually do, so the articles are written by whoever does the work rather than by someone describing it from a distance.
01
Talking Points
Where we take a position
3 articles→ 02Digital Marketing
Getting found and getting chosen
2 articles→ 03SEO and AI Search
Rankings, citations and the gap between them
2 articles→ 04Content Marketing
Writing that earns attention
2 articles→ 05Web Development
Building sites that hold up
4 articles→ 06Software
Products, platforms and the work of running them
1 article→ 07AI
Where it helps, where it quietly adds risk
2 articles→ 08Cyber Security
Staying boring, on purpose
1 article→Contact
Something here worth a conversation?
If an article raised a question about your own setup, ask it. We would rather give you a straight answer than a download.