Reading Time: 12 minutesHow to rank in AI Overviews in 2026: what Google officially says, why top 10 rankings no longer guarantee citations, and the 12 step playbook that actually earns you a mention.
Archive
What we have learned, written down properly
Marketing, software and security, written by the people who build and run it. If we would not say it in a client meeting, it does not go up here.
OJE Technology
Digital Marketing Trends 2026: What UK Businesses Need to Change Now
Reading Time: 10 minutesZero click search, AI discovery, unreliable tracking and a widening mobile conversion gap. The digital marketing trends UK businesses need to act on before the year ends.
Website Design: The Principles, Psychology and Evidence Behind Sites That Actually Work
Reading Time: 10 minutesWebsite design is measurable, not decorative. This guide sets out the nine principles that hold up under research, the psychology behind them, and how to apply each one to a real site.
What Is Content Marketing? The Complete 2026 Guide
Reading Time: 16 minutesWhat is content marketing? A plain English guide to content strategy, SEO content marketing and building a content marketing plan that works in 2026.
Web Development Solutions: How They Work and How to Choose the Right Approach
Reading Time: 7 minutesWeb development solutions cover platform choice, performance, security and visibility. Here is how each approach works, what a content management system developer does, and how to pick the right route for your business.
Copyright and Google Images: What UK Businesses Need to Know Before Using a Photo
Reading Time: 12 minutesFinding a photo on Google does not make it yours to use. UK copyright rules, Creative Commons traps, demand letters, AI generated images, and a clearance workflow that removes most of the risk.
Good Sleep Hygiene: Practical Tips to Get Sleep That Actually Restores You
Reading Time: 8 minutesGood sleep hygiene is about habits and environment, not willpower. Here are nine practical tips to get sleep, plus how wearables like Whoop and Oura help you build better nights.
What Is an Online Community? Definition, Types and Why They Matter
Reading Time: 7 minutesA clear definition of online communities, how they differ from a social media following, the seven types worth knowing, and the participation data that explains why most members stay silent.
Topics
Subjects we keep coming back to.
Each one maps to something we actually do, so the articles are written by whoever does the work rather than by someone describing it from a distance.
01
Talking Points
Where we take a position
3 articles→ 02Digital Marketing
Getting found and getting chosen
2 articles→ 03SEO and AI Search
Rankings, citations and the gap between them
2 articles→ 04Content Marketing
Writing that earns attention
2 articles→ 05Web Development
Building sites that hold up
4 articles→ 06Software
Products, platforms and the work of running them
1 article→ 07AI
Where it helps, where it quietly adds risk
2 articles→ 08Cyber Security
Staying boring, on purpose
1 article→Contact
Something here worth a conversation?
If an article raised a question about your own setup, ask it. We would rather give you a straight answer than a download.