Reading Time: 9 minutesAlmost every business is using AI. Very few are getting paid for it. What the data says about where artificial intelligence in business delivers returns, and why most projects stall.
Archive
What we have learned, written down properly
Marketing, software and security, written by the people who build and run it. If we would not say it in a client meeting, it does not go up here.
OJE Technology
Summer Search Updates 2026: Key Shifts for Any Business to Know
Reading Time: 10 minutesGoogle’s advertising revenue is rising while the clicks reaching ordinary websites hit a record low. Five developments from July 2026, read from a UK perspective, and what they mean for your site.
Can You Trust Social Media in 2026? Fake News, Bias and Influence
Reading Time: 19 minutesTrust in news is at a record low. Social media has overtaken television and news sites. AI can now fake almost anything. So can you trust social media to tell you the whole story?
AI and the Law in the UK: What the Rules Actually Say in 2026
Reading Time: 13 minutesThe UK has no AI Act, but AI is already heavily regulated. Here is what applies now in 2026, who enforces it, and where the law is still taking shape.
12 Ways Your Website Can Save You Money in 2026 (Not Just Make It)
Reading Time: 13 minutesTwelve ways your website can save you money, costed in pounds. Deflect support calls, cut ad spend, automate admin and improve conversion, with UK 2026 benchmarks and worked examples.
Best Chat Apps for Business in 2026: UK Pricing, Security and How to Choose
Reading Time: 19 minutesTwelve business chat apps compared on real UK pricing, security and admin controls, from Slack and Teams to encrypted options like Threema and Wire, plus what the FCA now expects of unmonitored channels.
SEO for Marketing: The Complete 2026 Guide to Search Engine Optimisation
Reading Time: 12 minutesSEO for marketing in 2026, from crawling and ranking to AI Overviews. What changed, what did not, and how to build an SEO strategy that earns revenue rather than just traffic.
How to Sleep Better: 15 Evidence-Based Sleep Tips That Actually Work
Reading Time: 14 minutesHow to sleep better comes down to timing, not willpower. Fifteen evidence based tips covering wake times, daylight, caffeine and the bedroom, plus a seven day plan and when to see a GP.
IT Security Threats in 2026: The Complete Guide for UK Businesses
Reading Time: 13 minutesThe IT security threats facing UK businesses in 2026, backed by the latest breach data, plus real attack examples and a practical checklist for preventing cyber incidents.
Topics
Subjects we keep coming back to.
Each one maps to something we actually do, so the articles are written by whoever does the work rather than by someone describing it from a distance.
01
Talking Points
Where we take a position
3 articles→ 02Digital Marketing
Getting found and getting chosen
2 articles→ 03SEO and AI Search
Rankings, citations and the gap between them
2 articles→ 04Content Marketing
Writing that earns attention
2 articles→ 05Web Development
Building sites that hold up
4 articles→ 06Software
Products, platforms and the work of running them
1 article→ 07AI
Where it helps, where it quietly adds risk
2 articles→ 08Cyber Security
Staying boring, on purpose
1 article→Contact
Something here worth a conversation?
If an article raised a question about your own setup, ask it. We would rather give you a straight answer than a download.