Cheltenham website development
The launch is the easy part. The next five years are the job
Almost every site on this page is one we still host, patch and answer the phone for, several of them for more than a decade. That shapes how we build. It means thinking about where a website will be in year five rather than only about how it looks on the day it goes live. We are half an hour up the road in the north Cotswolds, so the first conversation can be a coffee rather than a calendar invite.
See what we build →01
Half an hour away
Our office is in the north Cotswolds, a short drive from the Promenade. A first meeting is a coffee rather than a video call.
02
Built to be found
Structured for Google and for the AI answers that now sit above it, which is two jobs rather than one.
03
Still looked after
Hosted, patched, backed up hourly and monitored by us, for as long as you want us to. Most of our work is sites we have run for years.
CheltenhamGloucestershire
Cheltenham
A spa town, a race meeting and a cyber cluster.
Cheltenham has one of the lumpiest calendars of any town its size. Four days of racing in March, then jazz, science, music and literature spread across the year. If you are in hospitality or retail, a disproportionate slice of your trade lands in a handful of weeks, arriving all at once from people who have never heard of you and mostly will not come back. A website that is merely adequate in October will not survive that.
Underneath the festivals is the regency town: Montpellier, the Promenade, Bath Road, Suffolk Parade, and the law firms, accountants, wealth managers and property practices that fill the Georgian frontages. Their websites do a different job entirely. Nothing is being sold in the moment. Somebody already has your name and is quietly deciding whether you look like a serious outfit before they pick up the phone.
And then there is the third Cheltenham, the technical one. GCHQ sits down at Benhall and a substantial cyber and technology cluster has grown around it. In most towns nobody checks your certificate, reads your headers or notices that your cookie banner is not telling the truth. In this one, a fair number of your prospective customers do that for a living. It is worth building as though somebody is looking, because here somebody is.
GL50 to GL53. The Promenade, Montpellier, Bath Road, Suffolk Parade, the Brewery Quarter and Pittville. Hospitality, retail, professional practices, trades and the town’s charities.
Charlton Kings, Prestbury, Leckhampton, Up Hatherley, Warden Hill, Battledown, Bishop’s Cleeve and Winchcombe.
Gloucester, Tewkesbury, Stroud, Cirencester and up onto the Cotswold edge.
We work nationally too. Being local is an option, not a limit
What we build
Four kinds of job, one way of working.
Websites for Cheltenham businesses
A site that holds up in a town where people notice these things. Properly set type, real accessibility rather than a plugin badge, and a page weight that survives a phone on the Promenade. Built so your team can change the opening hours or the fee guide themselves without ringing anyone.
Bookings, shops and enquiries
Rooms, tables, tickets, courses and products on one side. Enquiry routes, fee guides and case studies on the other. And whichever you are, it has to stay upright in race week, which is the one time of year the traffic stops behaving and the cost of a slow site is measured in bookings rather than in bounce rate.
Being found, in Google and in AI answers
Cheltenham is a crowded result. The festivals, the racecourse and the national booking platforms take the obvious terms, so the work is to be unmistakable on the specific things you do rather than to fight for the generic ones. Alongside that, being a source an AI assistant will quote when somebody asks where to eat, stay or find an accountant in Cheltenham. Both rest on the same accuracy.
Hosting, security and looking after it
Hosting, patching, hourly backups, uptime monitoring and someone to ring. This matters everywhere and it matters more here. In a town with this concentration of security expertise, an install nobody has updated since 2022 is not a small embarrassment, and the people most likely to spot it are the people you were hoping to sell to.
Our work
Sites we’ve made and still in our care
Lightmaster Direct →
A design led studio site covering lighting design, product supply and technical commissioning, structured around four sectors rather than a product catalogue. Built for a specifier led sell rather than an impulse one.
Occupational health / nationwideCo-Health →
Occupational health provider working with HR teams across the UK. Service pages, referral routes and a regularly published insights library, built for an enquiry that arrives slowly and gets scrutinised carefully.
Transport software / our own productRoad XS →
The platform we build and run ourselves, connecting volunteer drivers with passengers travelling to medical appointments. Used by community transport schemes across the UK. Proof that the software side of this is not something we subcontract.
Holiday lets / CotswoldsCotswold Charm →
Seven owner managed self catering cottages sleeping two to twenty two. The site exists to win the booking directly rather than hand a share of it to a booking platform.
Tourism and community / Chipping CampdenChipping Campden Online →
The information resource for a Cotswold town that lives off visitors, serving them and residents from the same site. Business directory, events, a local bulletin and a members area.
Community venue / Shipston on StourTownsend Hall →
A 300 seat hall run by trustees. Live availability diary, hire rates, the weekly club timetable and the events programme in one place, maintained by volunteers rather than staff.
Every site above is hosted and maintained by us
Building and looking after websites since
Twenty years is a long time to have to live with your own decisions. It is also why almost everything on this page is a site we still host, patch and answer the phone for.
How it runs
Five stages, and you see every one of them.
01
Talk
Half an hour on what the site has to do, what is not working now, and who it is really for. In Cheltenham if you would rather.
02
Plan
Sitemap, page purpose and a fixed price agreed in writing. This is what everything gets checked against later.
03
Design
You see and sign off the design before a line of it is built, which is the cheapest possible moment to change your mind.
04
Build
Built and tested on a private staging address. You review it on your own phone before anybody else sees it.
05
Look after
Hosting, patching, backups and a monthly look at what the numbers are saying. Or hand it over entirely. Your call.
Questions
The things Cheltenham businesses actually ask.
Answered plainly, because a page that dodges the price question tends to get closed.
- How do you compare with the other agencies in Cheltenham?
There are some very good ones here, so this is worth being honest about. We are small, which means you deal directly with the people building the thing rather than through an account manager, but it also means we are not the right fit for everything. If you need a large creative studio with a strategy team and a research department, Cheltenham has several and we would point you at them. Where we tend to suit people is the longer relationship: building something sensible and then still being the ones looking after it years later.
- Do you actually meet clients in Cheltenham?
Yes. Our office is in the north Cotswolds, half an hour or so from the Promenade, so a first meeting is usually in person if you would rather. Your premises, or a coffee in town. After that most people are happy on a call, but the option does not go away.
- How much does a website cost?
It depends on scope, goals and features. A brochure site for a Cheltenham practice and a booking system that takes payments and manages availability are different pieces of work, and quoting either from a price list would be guessing. We will give you a fixed figure in writing after a proper conversation about what the site has to do.
- Will the site cope with race week?
It should, and this is worth testing rather than assuming. Most sites that fall over under load do so for boring reasons: uncached pages, unoptimised images, a plugin doing a database query on every request. We build light, cache properly and check the site under load before the peak rather than during it. If you are hospitality or retail here, that week is worth planning for months out.
- How long does a build take?
Most sites run somewhere between six and ten weeks from the first meeting to going live. The variable is almost never the build. It is content, and how quickly the photographs and the words come back. If race week matters to you, work backwards from March and start early.
- Will my site rank for Cheltenham searches?
Rankings are earned rather than bought, so nobody honest promises you a position. Cheltenham is also a crowded result, with the festivals, the racecourse and the national booking sites taking the obvious terms. What the build guarantees is that nothing is in the way: clean structure, fast pages, correct local markup and a site that Google and the AI assistants can read without tripping over it. The rest is content, reviews and time.
- How seriously do you take security?
Seriously enough not to overclaim about it. No website is unbreakable, and anybody telling you otherwise is selling something. What actually determines your risk is how quickly things get patched, how tightly accounts and permissions are held, and how fast you could restore if the worst happened. We patch on a schedule, back up hourly, keep administrator accounts to the minimum and test that the restore works. That is the unglamorous version, and it is the one that holds up.
- What happens once it goes live?
We host it, patch it, back it up hourly and watch that it is still up. Most of the sites on this page have been in our care for years, which is rather the point. A website that nobody is looking after decays quietly, and you tend to find out from a customer.